Generation Z vs. Millennials: What’s the Difference?
Mar 1
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Feb 22
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Dec 17, 2025
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingThe History of Promotional Products
Oct 11, 2025
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingWhy You Should Consider A New Hire Welcoming Kit
Apr 12, 2025
Did you know that according to Gallup, only 12% of employees feel they have experienced a good onboarding experience? Onboarding is more than just filling out the mandatory HR paperwork and some tr...
Continue Reading8 Graphic Design Mistakes to Avoid
Jan 18, 2025
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingThe Secrets to Attracting Ideal Customers
Dec 13, 2024
You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...
Continue ReadingDecoration Methods, Simplified: Part II
Mar 14, 2024
In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...
Continue ReadingThe Power of Perceived Value
Feb 13, 2024
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingWhy You Should Be Having More Fun at Work
Jan 29, 2024
In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...
Continue ReadingBranding 101: What Makes a Brand Powerful
Dec 8, 2023
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Oct 9, 2023
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue ReadingGraphic Design Terms Everyone Should Know
Aug 4, 2023
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue Reading6 Books That Every Business Owner Should Read
Jul 28, 2023
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
May 30, 2023
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
May 1, 2023
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Mar 25, 2023
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue ReadingHow One Hour Can Determine Your Success
Feb 3, 2023
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
Continue Reading5 Simple Tips to Organize and Run Effective Meetings
Nov 29, 2022
If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
Sep 8, 2022
Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
May 28, 2022
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Apr 29, 2022
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue ReadingYour Brand Is Your Business - Market It!
Mar 30, 2022
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingHow to Choose Uniforms the Whole Team Will Love
Mar 22, 2022
If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common - t...
Continue Reading5 Healthy Tips for Business Trips
Mar 7, 2022
So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Jan 7, 2022
When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...
Continue Reading4 Ways to Improve Communication
Dec 9, 2021
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...
Continue ReadingHow to Make Rush Orders Less Stressful
Dec 2, 2021
Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...
Continue ReadingWhy You Need Promotional Products
Nov 17, 2021
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...
Continue ReadingThe Power of Promo: Why People Love Freebies
Sep 21, 2021
Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...
Continue Reading5 Tips for Boosting Social Media Engagement
Sep 7, 2021
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue ReadingBusiness Travel: How COVID-19 Changes Everything
May 21, 2021
"Business as usual." The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number one prior...
Continue ReadingHow to be an Empathetic Leader and Still Get the Job Done
Apr 8, 2021
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Mar 17, 2021
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingWe are Texas Tough
Feb 25, 2021
We at STS Brand are #TexasStrong-and so are you. From the COVID-19 pandemic to last week's disastrous winter storm, the Lone Star State has been through a lot. It's heartwarming to see an outpouri...
Continue ReadingImprint Everything: A Guide to Printing Methods
Feb 24, 2021
Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Dec 14, 2020
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue ReadingYour Product Decorating Questions Answered
Nov 8, 2020
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Aug 27, 2020
Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...
Continue ReadingHow to Work Smarter, Not Harder
Jun 29, 2020
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue ReadingGraphic Design Terms Everyone Should Know
Jun 8, 2020
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
May 24, 2020
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...
Continue ReadingBranding Toolkit Part 2: Brand Story Continued
May 13, 2020
Branding Toolkit Part 2: Brand Story Continued Every brand has a story-what's yours? The first step to any branding or rebranding project is to know your brand's ...
Continue ReadingBranding Toolkit Part 1: Brand Story
Apr 22, 2020
Branding Toolkit Part 1: Brand Story Every brand has a story-what's yours? The first step to any branding or rebranding project is to know your brand's story. Wha...
Continue ReadingPutting Together Your Branding Toolkit
Apr 15, 2020
If you're anything like the STS Brand team, you're probably itching to get back into the flow of things and hit the ground running with business as usual. With everything going on in the world righ...
Continue ReadingBranding 101: Let’s Talk Logos
Apr 4, 2020
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue ReadingReady, Set, Type: Quick Tips for Virtual Communication
Apr 1, 2020
You've set up your home workspace, decided on an outfit that's the perfect fit between professional and cozy, and logged into your remote office for the day-now what? If you work in a professi...
Continue Reading5 Tips to Work From Home
Mar 23, 2020
From home or in the office, STS Brand is Here When You Need Us Like many others around the world, we at STS Brand are finding that working from hom...
Continue ReadingYour Guide to Promotional Shirts
Feb 6, 2020
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue Reading5 Ways to Boost Employee Morale
Jan 23, 2020
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue ReadingYour Graphic & Web Design Cheat Sheet
Nov 26, 2019
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...
Continue ReadingLanyards: Everything You Need to Know
Nov 5, 2019
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Nov 5, 2019
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue Reading