Reusable vs. Disposable Items
Jul 26
Disposable products are everywhere in daily life. Think about single-use items like plastic cutlery, paper plates, shopping bags, napkins, and coffee cups from the drive-thru. While these are conve...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Mar 1
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Feb 22
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue Reading6 Hot Sauces Sure to Blow Your Socks Off
Jan 8
Finding a new, good hot sauce nowadays is almost like when Indiana Jones triumphantly grabs the idol at the beginning of Raiders of the Lost Ark. It may have taken you traversing through the aisles...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Dec 17, 2025
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingIt's Party Thyme: 7 Products for Plant Lovers
Nov 10, 2025
In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren't just beautiful home décor- they're actually good for your health! Owning indoor plants c...
Continue ReadingThe History of Promotional Products
Oct 11, 2025
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingCase Study: Thank You for Spooning
Sep 19, 2025
Description: 12 Oz. Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How...
Continue Reading5 Products That will Send you Over the Moon and out of This World
Jul 14, 2025
For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover...
Continue ReadingTake a Hike! 6 Products to Help you in the Great Outdoors
Feb 22, 2025
Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far nor...
Continue Reading8 Graphic Design Mistakes to Avoid
Jan 18, 2025
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue Reading6 Products to Show Your Support for Breast Cancer Awareness
Nov 21, 2024
Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because i...
Continue Reading5 Black-Belt Worthy Karate Promo Products
Aug 27, 2024
Ready to chop and kick your way into a win? Well, look no further! Here are five top-notch karate items that are perfect for any karate school! Karate Medal Karate Stress Reliever K...
Continue Reading12 Coolest Squeeze Products to Relieve Your Stress
Jun 23, 2024
Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well bey...
Continue Reading6 Stuffed Animals to Cuddle Your Way to Happiness
May 11, 2024
Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the ni...
Continue ReadingYour Guide to Promo Hats
Mar 28, 2024
A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...
Continue Reading6 Products to Welcome Students Back to School
Feb 21, 2024
"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it bes...
Continue ReadingCraft the Perfect Trade Show Swag Bag
Jan 14, 2024
Virtual tradeshows are definitely here to stay, and that isn't a bad thing! Not only are virtual tradeshows a lot more cost-effective for the organization hosting them, but they're also cheaper for...
Continue ReadingBranding 101: What Makes a Brand Powerful
Dec 8, 2023
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue ReadingYour Guide to Drinkware
Nov 30, 2023
Mugs, tumblers, and bottles...oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your brand....
Continue ReadingOur Top 10 Favorite Eco-Friendly Products
Nov 16, 2023
Sometimes it's good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The products...
Continue ReadingHow to Create Buzz Around a Launch With Promo Products
Oct 24, 2023
So, you're launching a new product or service? Congratulations - what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwh...
Continue ReadingGraphic Design Terms Everyone Should Know
Aug 4, 2023
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
May 30, 2023
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
May 1, 2023
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue Reading6 Purr-fect Promo Products for Cat Lovers
Apr 9, 2023
Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Mar 25, 2023
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue ReadingCase Study: Keep it Cooler
Dec 29, 2022
Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...
Continue Reading10 Tweetable Quotes for Motivation
Nov 21, 2022
People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...
Continue ReadingWhat Makes Gen Z Tick?
Aug 10, 2022
It's 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may work a...
Continue ReadingBamboo: It's Not Just for Pandas!
Jul 19, 2022
What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Apr 29, 2022
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue ReadingYour Brand Is Your Business - Market It!
Mar 30, 2022
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingLead a Healthier Lifestyle With These 6 Promotional Products
Mar 15, 2022
Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Jan 7, 2022
When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...
Continue Reading6 Products to Grow Your Business!
Dec 16, 2021
People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo fo...
Continue ReadingTake 5 of These Promotional Products for the Medical Field, and Call Me in the Morning
Oct 20, 2021
It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...
Continue Reading6 Products to Include in Every Holiday Gift Basket
Sep 14, 2021
It's always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thought ...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Mar 17, 2021
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingWe are Texas Tough
Feb 25, 2021
We at STS Brand are #TexasStrong-and so are you. From the COVID-19 pandemic to last week's disastrous winter storm, the Lone Star State has been through a lot. It's heartwarming to see an outpouri...
Continue ReadingCase Study: Hay, Where'd You Get That Tote?
Jan 19, 2021
Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Dec 14, 2020
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue ReadingTake it To-Go: 8 Restaurant Takeout Essentials
Nov 23, 2020
The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are ...
Continue ReadingThese Are the Tech-Savvy Promotional Products You Are Looking For
Sep 4, 2020
Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...
Continue ReadingRelax and Unwind With These 10 Promo Products
Jul 21, 2020
Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you've had back to back meetings or you've had a stressful travel week. Whatever the case, nothing h...
Continue ReadingGraphic Design Terms Everyone Should Know
Jun 8, 2020
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue Reading6 Fun Products for Keeping Kids Occupied at Home
May 17, 2020
Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...
Continue ReadingBranding Toolkit Part 2: Brand Story Continued
May 13, 2020
Branding Toolkit Part 2: Brand Story Continued Every brand has a story-what's yours? The first step to any branding or rebranding project is to know your brand's ...
Continue ReadingBranding Toolkit Part 1: Brand Story
Apr 22, 2020
Branding Toolkit Part 1: Brand Story Every brand has a story-what's yours? The first step to any branding or rebranding project is to know your brand's story. Wha...
Continue ReadingPutting Together Your Branding Toolkit
Apr 15, 2020
If you're anything like the STS Brand team, you're probably itching to get back into the flow of things and hit the ground running with business as usual. With everything going on in the world righ...
Continue Reading6 USA-Made Products Especially for Kids
Apr 11, 2020
Who didn't enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It's a fact - children love giveaways. Get your brand, school, or organization in front of both chi...
Continue ReadingBranding 101: Let’s Talk Logos
Apr 4, 2020
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue ReadingSwing, Batter! The Best MLB Promotions
Jan 30, 2020
Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way b...
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